A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches, and technology itself. If you’re going to take the time to do an SEO checkup, you need the most current information. Here’s my forecast for the top SEO trends for 2022. For Full Article visit: THE TOP 5 SEO TRENDS FOR 2022 – ENTREPRENEUR

1. GOOGLE’S EAT PRINCIPLE

EAT stands for Expertise, Authority, and Trustworthiness. These factors help the search engine decide how to rank pages on the results page for a given search. EAT isn’t the almighty algorithm, but it’s the framework on which the algorithm is based. In other words, the algorithm is supposed to deliver the best results for sites that demonstrate expertise, authority, and trustworthiness.