A layout that frames your call to action Copy that clearly explains what to expect from your emails A benefit-focused call to action An incentive like a lead magnet And once you bring more leads into your inbox, you’ll have to wow them with a great post-click experience. Discover how Unbounce can help you build email marketing landing pages that turn clicks into conversions. Geographic Segmentation: Your Landing Page Guide to Marketing by Location By Josh Gallant on November 20th, 2021 in Campaign Strategy Be the first to comment So you’re planning your next marketing campaign and you’ve identified your target audience.
Good stuff. But, as you use that audience profile in your marketing plan, something might seem off. After all, if you imagine another company marketing to you, wouldn’t it feel weird to be lumped into one big group of people you don’t share anything in common with? Even if you and another person like similar products, you’re still different people. You have your own personality and backstory. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. We’ve already covered demographic buy email list and psychographic segmentation: divvyin’ up your audience based on who they are. We’ve also tackled behavioral segmentation:
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breakin’ up your audience by their behavior. Now, it’s time to add another type of segmentation to that list: geographic segmentation. Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. What Is Geographic Segmentation and Why Should You Use It? Geographic segmentation is the practice of putting your audience into different groups based on their location. Why would you wanna target audience members by where they live? Even in the same country or region, every place has its own time zone, culture, and people. These differences give you plenty of opportunities to appeal to people based on the environments around them.